Understanding the Role of Affiliates in Online Casino Traffic

Affiliate marketing is a performance-based strategy where affiliates, often independent marketers or companies, promote an online casino or betting site in exchange for a commission. These affiliates use various tactics such as SEO (Search Engine Optimization), content marketing, paid ads, and social media to drive traffic to the casino’s platform. Understanding the Role of Affiliates…

Importance of Tracking Metrics in Casino Advertising

Tracking metrics in casino advertising helps you understand how well your ads are performing in terms of driving traffic, engagement, and revenue. Without analyzing these metrics, it’s impossible to determine whether your ad spend is justified or needs improvement. Importance of Tracking Metrics in Casino Advertising